Jerry Brick is serious about renewable products. His company, Trax Actions, is a start up venture that wants to reward people for their everyday choices. “We want to quantify green”, is his motto and therefore he has created an incentivized system to keep track of exactly how much waste a person is offsetting. The way that Trax Actions works is that, for every renewable purchase one makes, Trax Actions gives you a twenty-five cent reward. How will Trax Action know? Well, there is an app for that! By logging into the Trax Actions mobile app and using the geo-locator, Trax Actions can account for every time you use your renewable bag or water bottle. Soon, they will start to use the 999 water bottle, a reusable water bottle that has a turn-knob on the bottom that accounts for exactly how many plastic water bottles its user is saving. Brick says that his venture is “just starting out” and will hopefully grow into more incentives for a wider range of green products and eventually phase plastic out forever. To stay up to date with new renewable resource news, follow Trax Action's Twitter account. And be sure to keep an eye out for their website that is launching soon!