Internet Marketing Learning Center

To take some of the pressure off, I'll let you in on a little secret: writing is not rocket science. Sure, a well-structured sentence takes solidified thoughts, and it may require multiple drafts to achieve the desired delivery. Truly memorable writing requires engaged readers and to get said readers' attention and trust, you must be compelling with whatever subject matter you opt to tackle. When successful, you have the ability to make a real impact, helping your audience learn, problem-solve, or feel inspired.

"Imitation is the sincerest form of flattery;" or so they say. Yet, when it comes to online content, search engines don't tend to agree. Duplicate content, defined by Google as: "substantive blocks of content within or across domains that either completely match other content or are appreciably similar," can create a host of problems for online marketing edeavors. Gone are the days when copy-and-pasting text or images across the web resulted in higher search rankings and more was always better.

Producing content is the first step to boosting your site traffic and building relationships with your online followers and potential customers.

Now is a unique time for the health care industry as a whole. The system is changing, and fast. Keeping abreast of the flow of new information and opportunities is essential. Notwithstanding the fluctuating, potentially explosive political regulations that affect health care; there is an atmosphere of systemic unrest in our society when it comes to health care management. Processes and interactions are ripe for an enormous shift, and health care businesses are poised to take advantage of the power of the web in the thick of these changes.

As a perpetual ‘heavy user’ of our country’s health care system for the majority of my life, I feel I possess a unique understanding of the difficulty in connecting health care providers and professionals with the patients and clients they serve.

What is inbound marketing? Inbound marketing is a strategy that has emerged with the advancement of technology. With the rise of technology like DVRs and remote control Mute buttons, consumers began to ignore traditional ads. Furthermore, with the web came new methods for consumers to discover and interacted with businesses and brands.  As Brain Halligan, cofounder and CEO of HubSpot, states, "I felt as though many marketing agencies were, and still are, trying to cling onto the Mad Men marketing methodology. They want to brood over their grandiose and flowery advertisement campaigns... [Traditional ads] allow them to safely distance themselves from the nitty-gritty operations side of marketing and direct contact with the end consumer.” (The Marketing Agency Blueprint). When information awe don’t necessarily need is  thrown at us constantly, we grow increasingly able to tune it out entirely. On the flip side, inbound marketing favors hyper-targeted audiences by developing sample buyer personas and giving customers products or services they can actually put to use. With new research techniques for health businesses online, there are a few things to keep in mind when embarking on an inbound marketing journey.

As a new contributing writer at FeelGoodNow, I thought I’d briefly introduce myself and explain why I entered the world of blogging. My name is Nathan Howells and I’ve struggled with Cystic Fibrosis, a chronic illness, all my life, with the added issues of drug dependence for the past five years. 

Last week, HubSpot hosted Inbound 2012, a major marketing conference in Boston, Mass. Caley Van Cleave, my fellow FeelGoodNow co-founder, and I attended the event to bring the most helpful new know-how back to our clients in the health and wellness space. I've compiled a list of the four fundamental take-aways for health business owners and marketers from Inbound 2012 below.

Rather than thoughts of sugar plums dancing in my head, from May through October, I rouse myself from sweet weekend slumber with musings of soft, juicy summer plums and smooth, creamy goat cheese, to incorporate a local farmer's market into my morning routine.

The Internet is a loud place. There is unending chatter, commotion, and sharing all happening simultaneously. It is a jargon heavy ocean of tweets, 'Likes,' posts, RT, shares, blogs... You might be feeling overwhelmed by all this jabber, but a blog is something you have to know about to move foward in your health and wellness online marketing quest. A blog is the gateway to Internet marketing success. A great blog can captivate customers, reeling them into your clinic or practice. Here are the basic elements of a blog: