“[Health] is something that’s interesting to us,” said Melissa Barnes, Twitter’s head of agency and brand advocacy, at the Health 2.0 conference in San Francisco Monday.
And we couldn’t agree more—health is incredibly interesting and of vital importance. The industry is impacted by policy and regulation, geography, business, science and technology. In essence, there’s a lot to talk about when it comes to health and it varies circumstantially from person-to-person.
At the Health 2.0 presentation, Barnes said that health-related tweets have increased 51 percent this year so far.
Given the ever-rising demand for health resources, health care marketers may find a host of opportunities on social media, with a space to connect with patients and further expand and establish their expertise to help the masses pursue optimal health.