A few months ago, there was a major purge of sorts on Facebook. Some pages saw a decrease in their number of 'Likes' by .1%. The drop off can perhaps be attributed to Facebook deleting many profiles that were either inactive or fake. Not only were the party-poopers kicked out, but Facebook slightly changed their algorithm, EdgeRank to make things more “user-friendly” as well. There were many theories floating around the web marketing world, claiming that Facebook was trying to wreak havoc on business pages by hiding posts and making it easier for fans to block updates. This, however, is not necessarily the case. We’ll take a look at the major changes happening on the social media super power and and why some of your numbers may be low or in the red.