Things Health Practitioners Should Absolutely Avoid On Social Sites
Do you ever feel like some people in your social networks are obnoxious? We all know those people and businesses that post status updates every three minutes about what they ate for breakfast and how their new product is launching in week. It is so annoying when pointless updates pop up in your feed over and over again.
So, this post is going to give an idea of what alternative health practitioners should not do on their social media sites.
1. Setting Extreme Privacy Settings
Social media is about socializing. Social mediums should be used to expand your networks and to meet new people -- just like socializing in the real world. But with extremely strict privacy settings how are new people and businesses supposed to connect with you? How are you supposed to socialize?
It is especially important for wellness practices and other businesses to have loose privacy settings. You don’t want to limit your possibilities. With the correct security settings potential clients will be able to find and follow you on Twitter, Facebook and other social sites.
Ultimately, extreme privacy settings prevent businesses from increasing online reach, credibility and website traffic. So if you are a social media-savvy health practitioner, be sure to have public Twitter, Facebook and Google+ accounts.
2. Writing Novels
Don’t write a novel. Nobody wants to read your 10,000-word Facebook post. In fact, you would be wasting your time writing something that long. Social media posts should be sweet and succinct. According to a Buddy Media Report, Facebook posts of 80 characters or less receive 27% more engagement.
3. Posting About Your Feelings And Gossip
Nobody wants to hear about how you hate your job or about the annoying client you had today. Keep your personal thoughts to yourself. If you wouldn’t tell an audience about your problems, then you probably shouldn’t post it online. It is unprofessional and it will make your company’s image dwindle. Maintaining a professional presence is crucial.
4. Bashing Competitors
Bashing competitors makes you look just as unprofessional as gossiping. Plus, it suggests other places that your clients could go for their needs. Just like before, if you wouldn’t say it in front of an audience of other people in your industry, you shouldn’t say it online.
5. Solving Customer Service Issues Publicly
Many companies have found that social media is a great platform for solving customer issues. Some companies even have separate Facebook and Twitter accounts for customer service. There is nothing wrong with using social media sites to help your customers.
However, it is best to direct customer inquiries to a private conversation to actually work on solving their problem. Directing clients to a private area shows them that you can handle their problems quickly and professionally.
6. Obsessive & Irrelevant Hashtags
Twitter #hashtags are great for generating more visibility for your website, but using too many hashtags in one tweet is annoying. Just choose one or two relevant hashtags for each tweet.
Another important thing is to make sure that your hashtags are relevant to your health practice. Don’t just use a trending hashtag such as, #JustinBieber, to generate more visibility for your alternative health practice. Unless you have a photo of Justin Bieber practicing yoga or visiting your company, the hashtag is not the slightest bit relevant. Use hashtags that will engage your target audience, not screaming preteens.
7. Constantly Retweeting
Retweeting is a powerful tool on Twitter, but it should not be abused. Retweeting interesting and relevant content can engage your Twitter followers, but they are following you for a reason. Your followers want to hear what you have to say and see links to your content. So don’t abuse the RT button on Twitter. Use it wisely.
Maintaining a professional social appearance on Facebook, Twitter, Google+ and other social sites is relatively simple and really important for your wellness practice. Use this post to increase your credibility and professional status online.