4 Snazzy Ways Social Media Can Help You Market Your Wellness Business
There’s no question about it. The methods of marketing and communication have changed dramatically, especially over the last 20 years. Remember when we all had landline telephones? Or when cell phones were the size of a 10lb hand weight? How about when we all had to sit through that aggravating dial-up tone before using the Internet?
See more: The History of Marketing: An Exhaustive Timeline
The development of social media networks and online technologies have created a way for businesses to expand their audience and target their message. Instead of cold calling and mass mailing, it is now possible to aim content specifically towards those who are looking for it. Here are four ways that social media has changed the rules of the game when it comes to marketing your wellness business:
1. A Chance To Show Off : Especially in the health and wellness industry, trust and credibility are extremely important. If you think that social media is not an appropriate space for building such attributes, you may be missing out. Sharing valuable and informative articles with your followers, or even creating blogs of your own, gives you a chance to show off your knowledge and expertise in your industry.
See also: Why You Should Be Bloggig For Your Wellness Practice
2. Getting to Know You: One of the most amazing ways that social media can benefit your health business, is that it provides a number of methods for capturing your personality, story, and uniqueness as a business. Depending on the image that you want to convey for your company, along with the audience you hope to target, you can capture all of these aspects through written content, images, video and more. This will enable your current and future customers to get to know you and your business before walking through the door.
3. Staying in Touch: You may already have a significant client base, but making sure that you create and retain your loyal customers is very important for the success of your business. Engaging with them online is a great way to keep you fresh in their mind and also gives you the opportunity to offer specific discounts, promotions or even events that reward current customers and keep them coming back. Another idea is to ask current customers for online referrals or testimonials that will help bring more people your way.
Read also: Six Ways to Cultivate Steadfast Clients for Your Wellness Business
4. In With the New: The vast majority of shoppers in today’s world will research a business or product online, before committing to a visit or purchase. Therefore, the more credible and visible you appear online by taking advantage of the above points, the more efficiently your potential clients will be able to find you. The more you engage on social media and learn to manager your time online, the more success you will gain for your business offline.
Still not convinced? Read more: Six Reasons Health Companies Should Be On Social Websites.
Maureen McGuire is guest blog contributor for FeelGoodNow, Inc. With a passion for people, a strong interest in health, along with some stellar online marketing skills, Maureen's articles aim to assist health and wellness companies in building their businesses with innovative and efficient online marketing techniques. Connect with Maureen on Google+.