5 Things That Are Hurting Your Social Media Health
If you are a health professional, you should be using social media to promote your business online. Perhaps you've already established profiles. But have you been engaging on a regular basis? Have you set up your Twitter profile but only sent out a few tweets? Maybe your Facebook brand page doesn’t have a cover photo.
See Also: How Health Businesses Should Be Marketing With Facebook Pages
These are a few of the biggest blunders health industry members make on social sites that impact the overall wellness and success of their businesses.
- Incomplete profiles- This is probably the most detrimental ailment to your social media health. If a client is looking for you online and finds a social media profile that does not have a picture or the requested biographical information complete, they will likely not contact you. This looks unprofessional, especially on networks such as LinkedIn. Incomplete profiles look spammy and unreliable.
- Self-Promotion Only- It is extremely important that you share content from other reputable sources, not just your own expertise. There should be a healthy balance between sharing your content and giving others in your industry the credit they deserve. Afterall, it's called social networking, so reach out and connect with your professional peers.
- Not listening- Yeah, social media entails engaging with people. However, one of the biggest mistakes professionals can make is not listening to their customers online. The only way you can tell if people like it, is to listen and watch the engagement. Then develop a strategy accordingly, and voila, a sucessful online marketing strategy for your health business presents itself.
- Left Hanging?- A primary goal true to social media is engaging with your audience. If someone asks you a question or makes a comment and you don’t answer or respond, it is equivalent to not answering a professional phone call. It's rude and diminishes your impact on current and prospective clients. Sure, if someone posts something on your website or social media page that is critical or outright rude, it may seem daunting to come up with a constructive comment in return. But think of this obstacle as an opportunity. You can always send your critic a private message, asking to resolve an issue offline if you are more comfortable or feel it is more professional. But, regardless you should ALWAYS answer questions, especially negative ones. This promotes open communication and transparency.
- Commitment Issues- Since setting up social media profiles is free, many health industry professionals will build a profile and then just leave it there, rotting in virtual space. What’s more, people won't be able to find you unless you engage with them. Just because you started your account, doesn’t automatically mean you are going to shoot to the top of the social media totem pole. Try to establish a clear social media strategy that will be meaningful for your business. Establish whom your audience is, how often you are going to post, what content is worth creating, etc. and that will help you tackle each network successfully. See also: What is the use of a social media profile unless you use it?
Social media can be a tough thing to get used to. However, with a strong social media strategy and a well devised plan, it can be the easiest way to gain and attract more clients for your health business.
Iliana Pacheco is a social media Jedi master. She is an SEO and Internet geek with healthy ties to creativity. She is the Online Marketing Manager for FeelGoodNow, Inc. Helping health businesses achieve online success is a passion. Connect with Iliana on Google+.