Unique content is the heart and soul of successful online customer acquisitions. Today, successful businesses are learning how to implement and leverage Search Engine Optimization (SEO) so their audiences can find their products and services. If targeted properly, your website visitors should come back regularly in search of fresh information, which is why content is considered 'king.'
However, as members of the health and wellness industry, it is challenging to dedicate the time, creativity and expertise necessary to produce valuable content to suit your clients and patients. Once you have text, photos or video to add to your professional site, generating traffic can present additional problems.